Business

Rebranding from HFC Bank (Ghana) Limited to Republic Bank (Ghana) Limited

Rebranding from HFC Bank (Ghana) Limited to Republic Bank (Ghana) Limited Image credit: Kofi Talent

This is a letter I sighted on HFC Bank (Ghana) Limited's website:

April 12, 2018

ALL CUSTOMERS

HFC BANK (GHANA) LIMITED

 

REBRANDING FROM HFC BANK (GHANA) LIMITED TO REPUBLIC BANK (GHANA) LIMITED

We are pleased to inform you that the name of HFC Bank (Ghana) Limited has been changed to Republic Bank (Ghana) Limited.  This new name reflects the brand name of the Bank’s parent company, Republic Financial Holdings Limited (RFHL) and reinforces the corresponding alignment.

Republic Financial Holding Limited is the most profitable Bank in the English Speaking Caribbean with over 180 years of Banking Experience. The Bank is rated BBB+ by Standard and Poor’s and has over $68 billion in Assets. Republic Financial Holding Limited took majority shareholding in HFC Bank in 2015 and as a result, we have benefited tremendously from their expertise, systems and procedures. This latest move in changing the name of our bank will result in even greater benefits to you, our valued customers as we intend to leverage more on the 180 years of rich banking experience of our parent company.

The official unveiling of our new brand is expected on the 24th April, 2018. We are currently effecting the requirements for the operation of our new name such as changing the signs inside and outside of our branches. We will also embark on a media campaign to create the necessary awareness for a successful rebranding exercise.

Our team is working assiduously to ensure that there is no disruption in our service as we make the transition.

We thank you for your support and loyalty over the years and we look forward to a continued relationship with you.

The future is here. Better Together!

 

Yours faithfully,

………………………

Anthony Jordan

Managing Director

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