Brand Development

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Brand Development

WPP Unveils the Branding for Its Newest Agency, Wunderman Thompson

Two months after confirming its plans to merge Wunderman with J. Walter Thompson…

Brand Development

Michael Bierut and team reveal nameless Mastercard logo

Big news in the world of personal banking: Mastercard has a new &ndash…

Brand Development

Why Going Cheap on Your Branding Is One of the Worst Mistakes You Can Make

Going cheap on your brand development could not only lead to a disconnect…